SOCIAL MEDIA MANAGER, SCAD, January 2020 to Present

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• ​Develop and execute campaigns for SCAD social media channels and SCAD Museum of Art and SCAD FASH Museum of Fashion and Film for an audience of 1M+. Follow on social on @scaddotdu, @scadmoa, and @scadfash​

• Create social content including social-first images, write captions and creative briefs, and organize university marketing campaigns and initiatives

• Produce social-first content for partnerships like Christian Siriano and David Yurman with 1M+ views and featured in publications like Surface and Art & Education, increase engagements by 70% across museum profiles with an average engagement rate of 6%

• Use analytics to evaluate efforts and campaigns in reporting

• Collaborate with staff across departments and external partners about content collaborations

• Engage with SCAD and SCAD museums’ social community by answering questions, replying to mentions, connecting students and alumni to resources, and communicating needs to SCAD leadership. From Jan. 2020 to March 2021 received and organized 20,000+ messages

• Spearhead initiatives about digital accessibility across marketing campaigns and digital platform